Built for the people
who make games.
Reforged Labs set out to help mobile game teams make better creative decisions—with AI as a practical partner in the process.
A creative problem worth solving
Mobile game studios produce and test a remarkable volume of advertising. Yet the reasons a concept resonates can be hard to see in a sea of campaign data. Reforged Labs was founded to close that gap: bring creative understanding closer to performance, and give marketers a clearer path from insight to the next idea.
Our team combined experience in games, machine learning, and creative technology to build tools that fit the realities of studio marketing teams.
What we learned
Working alongside studios confirmed that the challenge was real—and that teams valued a more thoughtful way to understand their ads. Over time, however, the number of studios operating at the scale our business needed proved limited. Expanding beyond gaming did not work well enough, while rapidly advancing AI made more of the capabilities easier for sophisticated teams to build themselves.
We chose to bring the company to a clear close rather than keep shrinking the ambition that brought us together.
A closing note
After three years, Reforged Labs closed. Our services were shut down in July 2026 and billing stopped. We are grateful to our customers, the team across Vietnam and the United States, Y Combinator, DCM Ventures, Epakon Capital, our angel investors, and everyone who supported the journey.
With gratitude,
Robert, Oscar, and Lee